Typographic Wine Packaging
Reuava-Phemarj Tagoe
Uncork a World of Design.
Visualize this: You're walking down the wine aisle, filled with rows and rows of bottles. Suddenly, that one label draws you in. The design, the typography makes you think of one word: Elegant. But how did this elegant label come to be?
In this project, delve into the creative journey behind the intriguing labels for Sogrape and World Wines' new additions: Bordeaux, Barolo, Albarino, and Porto, crafted with attention and passion. I crafted a unique persona, explored a multitude of design precedents, and carefully selected typefaces, shapes, and colour palettes to craft the perfect expression for each wine variety.
Design Road Map
The overall concept is Global sophistication with Varietal Distinction.
For a Cognitive design, here's the analogy:
Across all the labels for the four different wine varieties, there will be the use of these core colours:
1. Dark Jungle Green (0B2525)
2. Japanese Indigo (2C4848)
3. Desert Sand (E0CAAC)
I will the rectangle and diamond shape for the layout of the label throughout as well.
These decisions will make the wine label design cognitive across all four wines, as the four sides of both shapes represent the four wine varieties.
The typefaces will be cognitive across all four varieties as Zanna, the modern serif typeface, will be used for Display Texts and Georgia, the classic serif typeface, for Body Copy texts.
To make each wine label uniquely different, here are some features for each of the wines:
Bordeaux (Merlot): This one will lean towards classic elegance with its signature colour, Dark Goldenrod (BE8400).
Barolo (Red): This will go for a bold look with its signature colour, Pullman Green
(392A12) that hints at the wine's strength and complexity.
Albarino (White): This will have a light, airy design with its signature colour, Manatee (9AA3A3), emphasizing the wine's refreshing nature.
Porto (Tawny): This would go for a naturistic feel with its signature colour, Cal Poly Pomona Green (125B25), for a touch of history to suggest its unique production style.
Each wine variety will have symbols cognitive to its colour palette.
Colour Palettes
Typeface Choices
Shapes and Patterns Used
For each wine variety, there would be this symbol represent the specific type of wine on top of the packaging.
The Clients
Grid Work
Final Typesetting
Final Logo Design
Label Die-lines
Final Label Designs
Packaging Die-lines
Final Packaging Designs
Physical Mock-ups
Digital Mock-ups
Thank you!
